Create a distinct look, a feel, and a personality that's consistently you, whether on a billboard, an app, or in person with your team. One that instantly calls to mind not only your product, but the fantastic ways in which your brand's service, support, and values have positively impacted the lives of your customers.
To get there, your client needs to be able to instantly recognize your identity, no matter the platform. An identity needs to be:
With each engagement, whether just seeing, interacting with, or becoming a client of your brand, your identity will be cemented to your brand.
Capture their attention in an instant and have clients ready to hear what your brand has to say.
With only a split second before a client decides to scroll down on social media or walks past your product in an aisle, your identity has to be simple enough to be recognizable instantly. Keep away from overly complex logos and multiple messages and focus in on the simple and clear.
An identity needs to be distinct enough so that your clients can trust that what they're buying, or who they're interacting with is you.
As challenging as creating a logo that's both simple and distinct is, the reduction in confusion and friction can have far reaching positives for both sales and marketing.
Spend less time, energy, and money with a well thought out identity.
With instant recognition from your distinct and simple identity, the possibilities are endless. From billboards to apps to merchandise, you'll need to spend less time reminding clients of who you are and what you do, and more time having them focus on what you want to buy, do, or think about.
Having recorded fantastic growth over the last fifty years, BHB wanted a revitalized new identity to reflect their new priorities without alienating the clients that helped them to get where they are today. Click below to see the results.