BOLD Drinkware is produced using the highest quality polycarbonate on the planet resulting in a product that is virtually unbreakable. Perfect for outdoor use, it is able to withstand drops, impacts, and even getting run over with trucks. For such an incredible product, the identity had to match in it's audacity.
The durability & clarity comes at an elevated price point, thus creating a conflict in perception (polycarbonate = plastic, thus cheap, disposable) vs. cost.
Working hand in hand in launching the brand, we were able to increase the quality control, increase the clarity of the final product, and were able to set creative direction for both in-house and external media for an upscale, elevated look.
To increase the differentiation further, we worked with the brand to develop a new and distinct proprietary formula for a unique color that looked fantastic indoors and was breathtakingly brilliant in the sun.
We call the new formula:
As a new brand in a sea of well established competitors, the first engagement of the target clients in retail would have would be on the shelves.
Thus we created custom packaging that is both practical, allows the clients to interact and engage with the product, and is visually stunning on the shelf.
We also created unique collateral for both domestic and international retail and commercial sales along with a full suite of collateral.
