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Chelebi simplified BHB's core services into a symbol both universally known and deeply associated with the target market.
Strategically, we chose a shape that had enormous positive connotations in context, the hexagon & honeycomb, and one that stood in stark contrast to most of the identifiable icons of BHB's industry.
Utilizing the opportunity created within the honeycomb, Chelebi was able to craft a brand identity that offered incredible flexibility to be able to build context sensitive messaging within the logo itself, thus amplifying the power of both the logo and the identity.
Chelebi Design simplified BHB's core services into a symbol both universally known and deeply associated with the target market. Strategically, we chose a shape that had enormous positive connotations in context, the hexagon & honeycomb, and one that stood in stark contrast to most of the identifiable icons of BHB's industry.
Utilizing the opportunity created within the honeycomb, Chelebi Design was able to craft a brand identity that offered incredible flexibility to be able to build context sensitive messaging within the logo itself, thus amplifying the power of both the logo and the identity.