Reach your dream clients and customers and show them why you're the best choice to work with or to buy from.
Define your brand with surgical focus to strategically position your brand and drown out the noise from your competitors to stand out as the obvious choice for the customers and clients you want. With the clarity, use the words, designs, and imagery that will resonate the most with your dream clients and customers and become the brand other brands want to be in your industry.
Share your brands' journey and have customers root for your growth and success.
Study after study confirms that most purchases are driven through emotional engagement rather than purely rational decisions. With your new strategic focus, gain emotional engagement and become more than just a logo, a product on a shelf, or the service you provide through crafting and spreading the right, most impactful story to become a brand your customers will believe in and make it a mission to spread and invest in.
Most brands struggle to understand who their customers are and what they need and want.
Go beyond the numbers and see your clients and customers as fully formed, multi dimensional individuals with full lives, goals, and dreams to gain a deeper understanding of their wants and needs. Use that understanding to tailor your brand, products, and services to provide solutions to transform their lives and have lifelong evangelists.
Each second and each dollar is precious. Invest your time and your marketing dollars where your customers will be and create touch points that they'll interact with.
With the deep understanding of who your ideal customers are and the laser focused messaging and story we develop, you'll know where they spend their time and how they're willing to engage with your brand. Whether stopping their scrolling on social media or stopping them dead in their tracks in the real world, create marketing that they want to interact and engage with and build awareness around your brand.
Beyond dollars and cents, your mission is to change lives.
There's a reason you chose your path, started your business, and chose to serve your customers your way. You show up every day because you see beyond the everyday and bring innovation, thought, and originality to your industry. Provide your customers the solutions that set you apart, that are interwoven with your passion, and do it in a way that lives and breathes your mission and brand. Change their lives for the better and build your followers and proponents.
With crystal clear focus and clarity around your brand and the customers and clients you want to reach, the foundation for your identity, marketing, design, and services is built.
Your Brand Handbook is ready to serve as the guiding light that defines how to reach the customers you want and with proper execution, for the results you dream of. Use the insights gained through brand strategy to grow your brand and business and continue to change your customers' lives. And as the business grows, and more and more are aware of your brand, use that same foundation to reanalyze and refocus once more.
Client intended to introduce a new line of polycarbonate tabletop products to the U.S. and challenge an incumbent brand with over 20 years of market presence.
Position the new polycarbonate line as a dynamic, innovative, and premium collection to the upper end of both the commercial and retail market.
Bold enough to be used almost anywhere, Bold Drinkware is constructed from the highest quality premium polycarbonate and is built to last. Each piece has been engineered to take drop after drop and spill after spill and without chipping, breaking, or shattering. Paired with the shine and brilliance of Crystal Sapphire, it's the perfect way to add robust luxury to each serve on deck, on the terrace, or anywhere else you're bold enough to use it.
Undeniably innovative, Bold Drinkware pairs the incredible clarity, shine, and robust performance of polycarbonate with refreshingly unique and innovative designs.
Instant communication of brand attributes through the brand's name and the use of large, loud yet minimalist typography, and simple color palette.
Launched to rousing success key international hospitality groups committed to global roll out while 5 year revenue projections have increased over 300%.
Create a print and digital media identity for a new Mexican restaurant concept that combats common and pervasive negative associations with both the cuisine and identity.
Target key customers through aspirational media while
incorporating educational highlights at strategic engagement points.
Bring on the right authentic Executive Chef trained in traditional cooking looking to redefine perceptions of Mexican cuisine.
Despite opening in March 2021 the height of the global Pandemic, had substantial enough success to draw in an initial investment to open 5 new locations in the short term and looking to grow to 15 locations within 3 vears.
Create a new identity to increase sales and market perception due to languishing market share and primary association with discount department stores.
Remove factory branding and create an identity focused on sustainability
without compromising luxury. For relevant markets, highlight durability to differentiate versus other crystal competitors.
Make use of entrenched market attributions such as the leaf & the color green while elevating them through typography, premium color associations, and elevated lifestyle imagery.
Installed in globally recognized luxury hotels and resorts and Michelin Starred restaurants leading to the highest revenue over the last decade. This was achieved despite choosing to shutter agreements with the largest retail accounts nationally.